beauty
The beauty world is where my career in retail originated. From my humble beginnings as a sales associate at Bluemercury, to creating Global scale content for one of the original beauty brands, Revlon, my passion for cosmetics & skin care runs deep. When it comes to winning in beauty, there are a few key elements — content, education, product & exposure.
brands i’ve worked with
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Global Content, Brand & Product Marketing
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![Testing & Optimization for Dotcom & App]()
Testing & Optimization for Dotcom & App
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Site Content, Digital Branding & Email Marketing
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Omni-Channel Marketing & DTC eRetail
Camera ready.
A series of engaging videos helped fuel our demanding digital needs across social, paid and e-commerce channels. By planning ahead of time, we were able to shoot a few major videos and then splice them down into clips & GIFs (and even add copy) to fill needs across all devices & global markets.
Project: Create global content for Revlon to fuel in-store, digital, TV and out-of-home channels
Work: Art Direction // Content Strategy & Development // // Editorial Content // eCommerce Strategy // Product Marketing // Retail Marketing // Digital Content
J-beauty
for all.
Japanese beauty brand, DHC, was built on the foundations of ancient methods like the 4-step Regimen. Westernizing generations-old skincare traditions is no easy feat.
Project: Grow eCommerce business, focusing on customer retention & product education
Work: Brand Building // Digital Art Direction // Content Strategy // Blog & Web Content Development // eCommerce Strategy // Email & SMS //
Laughter is the best cosmetic.
Benefit Cosmetics is a beauty powerhouse, with strong branding, a unique voice and products that don’t just deliver on performance, but make beauty fun, too! Their secret to success? Brand continuity across all retailers, fun content and product education and expertise delivered with a smile!
Project: Grow business at Macys, HSN & Belk retailers both in store & online focusing on key categories
Work: Omni-channel Marketing // Product Marketing // Content Strategy & Development // eCommerce & Retail Strategy // In-Store & Online Retail Activations
Refreshing a classic.
Revlon’s Super Lustrous Lipstick is a classic that goes back to the brands early days (1950s!) Bringing a classic into the new digital age meant one thing — content, content, content! Creating shade finders, product finders and producing and editing content.
Project: Revamp & build excitement around Revlon’s Newly Improved Super Lustrous Lipstick launch
Work: Omni-channel Marketing // Product Marketing // Content Strategy & Development // eCommerce & Retail Strategy // In-Store & Online Retail Activations
Getting candid.
Mass cosmetics are changing with the times — working on cleaner, high-performance formulas that align with their customers values. The Candid collection delivered just that — a cleaner, more modern line that focused on delivering a natural look (you, but better!) What better way to introduce the new line than with a series of videos showing our ambassadors at their most raw, unfiltered selves.
Project: Create campaign and supporting digital & in-store content for the new Candid Collection
Work: Omni-channel Marketing // Product Marketing // Content Strategy & Development // eCommerce & Retail Strategy //
