fashion & retail
A staggering 76% of US adults shop online for their clothing, forcing retailers to adapt to new, omni-present ways to shop from their desktops, tablets & mobile devices. Reimagining legacy brands like QVC who started out on broadcast television and Motherhood & A Pea in a Pod who shifted from brick & mortar retail stores to IG has been one of the more challenging and rewarding areas of my career.
brands i’ve worked with
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Email & SMS Marketing & eCommerce Strategy
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![Testing & Optimization for Dotcom & App]()
Testing & Optimization for Dotcom & App
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Editorial Content & Email Marketing
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Digital Strategy & Owned Channels
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Digital Strategy & Owned Channels
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Visual Merchandising, Brand Launch & Store Management
Always inclusive.
Made for everyone, Good American’s brand is a unique blend of high-quality, fast-ish fashion that is meant to fit every body. In order to echo the brand’s core message, their CRM needed the same personalization — featuring strategic merchandising, send time, creative and messaging that empowered their customers to make shopping for one of the most tricky-to-fit purchases, seamless.
Project: Boost CRM program engagement (SMS & Email), support weekly product launches and large promotions like Friends & Family.
Results: Refreshing templates, A/B testing and refreshed automated email flows led to an 18% increase in CRM revenue and a 7% increase in CTR
Work: Email Marketing // SMS Marketing // CRM // Content Strategy & Development // // Editorial Content // eCommerce Strategy // Product Marketing // Retail Marketing
From brick & mortar to digital.
Legacy maternity brand Motherhood struck success with expecting mothers in their retail stores, with associates who made a sensitive, often bewildering time, as comfortable as shopping with a best friend.
Project: Create a digital experience that was educational, approachable, and easy to navigate for our busy moms-to-be.
Work: Email Marketing // SMS Marketing // CRM // Content Strategy & Development // // Editorial Content // eCommerce Strategy // Product Marketing // Retail Marketing
