food & beverage

As a self-proclaimed foodie, working with brands in the Food & Beverage space has been a real treat. From package design, ingredients, recipes — it takes more than just a pretty snapshot of a plate to grow these brands. My experience delivering brands that become a part of people’s daily diets has allowed me to familiarize myself with a wide range of consumers of parents, kids, home chefs & cocktail lovers alike.

brands i’ve worked with

Editorial Content, Site, Email & SMS
Brand Content, Email & SMS
Site Content, Digital Branding & Email Marketing
Editorial Content & Email Marketing
Brand, Social, Creative, Ecommerce & Email

Smart food for growing brains.

For decades, mass produced baby food standards were hardly top tier. Harmful metals, lack of FDA monitoring and other safety regulations. Enter Cerebelly. Subscription-based DTC baby food brand packed with the 16 key nutrients all growing brains need. Developed by a neurosurgeon mother-of-three, Cerebelly is a first of it’s kind nutrition!

Project: Grow eCommerce business, focusing on customer retention and content development

Work: Art Direction // Brand Building // Content Strategy // Blog & Content Development // eCommerce Strategy // Email & SMS // Loyalty & Retention

Much more than just recipes.

Chrissy Teigen has long been known for her approachable, fun & delicious food. But recipes are just one piece of the puzzle for this lifestyle brand. By creating editorial content that featured topical, seasonal recipes with accompanying product, we were able to bring even more Cravings to kitchens everywhere.

Project: Editor for Weekly Newsletter & CRM support for eCommerce business

Work: Art Direction // Editorial Content Development // Content Strategy // eCommerce Strategy // Email & SMS // Loyalty & Retention

Live life
full-er.

Let’s face it, despite its best intentions, the multi-billion dollar wellness industry has overcomplicated healthy living. JOVA dreams of a world where people can live life. a bit full-er. Where the act of consuming is no longer all-consuming. One where we focus less on what healthy looks like and more on what it feels like (hint: it does not feel like restricting yourself or stressing over every calorie).   

Out with the exhausting and toxic no-good noise.

Here’s to a simpler way to healthy — dietitian-developed, whole nutrition smoothie kits thoughtfully crafted to keep your body full, happy and fueled to do amazing things. Because when you eat good, you feel good.

We’re not saying these smoothies save lives, we’re simply saying no one ever won a Nobel prize on an empty stomach.

Project: Brand Launch & Build, eCommerce expansion, CRM Strategy & Social Media Management

Work: Art Direction // Brand Identity // Content Strategy & Development // Social Media // eCommerce Strategy // Email & Retention

Spritz snobs only.

Once mostly an order heard on the Amalfi Coast, the traditional Italian Aperol Spritz made a name for itself as the go-to drink amongst aesthetic seekers & cocktail lovers everywhere. So to launch this better-for-you, on-the-go version, I helped trailblazing brand Ramona capture the elegance of the spritz, in the convenience of a can.

Project: Marketing for Amarino Spritz Launch & Holiday Promotion Strategy
Work: Product Marketing // Email & SMS // Loyalty & Retention // Copywriting // eCommerce Strategy