health & wellness
Staying well has evolved from visits to doctor’s offices to typing your symptoms into the Google search bar. It’s no wonder then that the Health & Wellness industry has seen massive growth. From CBD to OTC (over the counter) supplements, my experience in the wellness space has spanned from paid search, to branding, to holistic wellness and beyond — building experience and understanding of the customer trying to live their best life.
brands i’ve worked with
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Global Content, Brand Refresh & Product Marketing
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Paid Search, App & Digital Marketing Strategy
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Digital Marketing & Paid Search Strategy
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Brand, Content, Social, eCommerce
Kind of amazing.
Elixinol CBD has a long-standing reputation as one of the pioneers of the cannabis industry. However, the company’s outdated packaging, brand, product formats and digital presence kept them from growing at the same pace as their competitors. The new brand brought a fresh perspective to this high-quality, miracle plant with properties shown to aid in anything from muscle soreness and energy levels to managing anxiety and helping to catch some zzz’s. Benefit-focused, easy to navigate product offerings and an approachable tone and feel helped our audience realize what we’ve known all along. Elixinol CBD is kind of amazing.
Project: Revamp 25+ year old CBD brand to modernize brand, messaging & product offerings for updated DTC-first business model during pandemic
Work: Art Direction // Content Strategy & Development // // Product Development & Marketing // eCommerce Refresh & Strategy // Product Marketing // Copywriting & Brand Identity // Email & CRM
